Learn to make better business decisions.

The course teaches FRAME, a five-step method for thinking a business decision through. 50 real-company cases make it stick.

Start the courseTry the Nike case first

10 chapters · 18 methods · 50 cases · Personal + team access

Decision point

Your only supplier is preparing to replace you.

The factory makes 100% of your product and is quietly looking for another distributor.

You disagreed with Nike. Strong: the call compares cost, preserves an option and names a trigger.

Your argument

Renegotiate for a 12-month exclusive while qualifying a second factory. This protects supply without funding a brand launch from zero; switch if exclusivity is refused by 30 June.

F18
R18
A17
M17
E18
Strong example88 / 100

50 cases, 50 real companies. New case every week.

Rolls-RoyceConstellation SoftwareKlarnaBloombergBooking.comMcDonald’sTelegramNikeRolexSoftBankPalantirInteractive BrokersSpotifyBraunY CombinatorUnitreeBlackRockASMLBoltSHEINKalshiPolymarketPorscheRed BullHiltonCloudflareSEGADysonNokiaHuaweiXiaomiSubstackTSMCGarminPatagoniaOnlyFansValveStripePDD HoldingsTetherArmn8nOpenAIHermèsRobloxLEGOMrBeastRevolutFigmaNVIDIA

Think in FRAME.

Most bad calls are confident answers to the wrong question. FRAME is five checks that catch the gap before you commit, backed by methods that do the work.

Eighteen methods in all, each taught when a decision needs it.

Run one company through ten decisions.

Across one company year, you are the chief of staff. Decisions arrive through emails, dashboards and board memos.

18 methods of clear business thinking arrive as the year unfolds.

Start the courseSee the syllabus
Chapters
10
Decisions
10
Methods
18
Hours
7–9

Then practise on real companies.

Each case gives you the situation and constraints. You make the call before the ending is known, defend it, and only then compare with history.

  1. 01

    Guess blind.

    Selected cases begin with a quick decision before any result is revealed.

    Selected cases
  2. 02

    Read the case.

    Get the facts and constraints available when the company faced the fork.

  3. 03

    Take a position.

    Agree with the historical call or argue against it. Either can score well.

  4. 04

    Defend the call.

    Use evidence, compare an alternative and say what would change your mind.

  5. 05

    See the score.

    Get five dimension scores, then compare your reasoning with the outcome.

A score you can defend.

Five FRAME dimensions, twenty points each. Completion earns nothing, and matching the company earns nothing by itself.

Example judgement rating

82/100Illustrative profile · 19 rated cases
F · Framing17
R · Evidence16
A · Alternatives14
M · Uncertainty18
E · Commitment17

Weakest dimension in this example: Alternatives. The memo defends one option without comparing a second. See how inversion fixes that

Every score shows its evidence. Every argument stays in your workbook.

Read the full scoring rubric

50 cases. Start anywhere.

Pick a company, make the call, and keep the argument in your workbook.

Case 43 · Nike · 1971

Your only supplier is preparing to replace you.

The factory makes all your product and is quietly shopping for another distributor.

Play this case

Case 42 · Rolex

The economics of saying no.

Demand exceeds supply. Making more could be how the category loses its value.

Play this case

Case 41 · SoftBank

Lose $70B, then make the next call.

The loss is public. The next allocation decision is due now.

Play this case
Browse all 50 cases

A credential with the work behind it.

Your rating, completed cases and the arguments that earned them live behind one public, verifiable link.

Open your case log

Bring FRAME into the room.

Choose one short case session, or launch a prepared learning programme for a new cohort.

See team multiplayer
30–90 minutes

Solve one case together.

Share one invitation. Everyone answers before seeing the room. The host decides when to stop and reveal.

Create a case room
  1. 01Choose a case
  2. 02Share the public link
  3. 03Everyone commits first
  4. 04Reveal the team’s choices
3–8 weeks

Run a programme for a cohort.

Compose the existing FRAME course and company cases into one path with invitations, reminders and a privacy-safe cohort report.

Preview the programme
  1. 01Choose 3, 6 or 8 weeks
  2. 02Add the cohort
  3. 03Run the weekly FRAME loop
  4. 04Review cohort movement

Personal + team access stays free forever when you register by 15 September.

See free founding access

Learn the method.
Then argue with 50 CEOs.

Start with Chapter 1, or open the Nike case.

Start the coursePlay the Nike case

Personal + team access stays free forever when you register by 15 September.
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Cases from Business Case Weekly, the Substack read by people at companies and universities:

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