Case 43 · Nike · 1971
Your only supplier is preparing to replace you.
The factory makes all your product and is quietly shopping for another distributor.
Play this caseLearn to make better business decisions.
Choose from 56 real-company cases. Decide before the outcome, defend your call and get feedback on your reasoning.
Decision point
Your only supplier is preparing to replace you.
The factory makes 100% of your product and is quietly looking for another distributor.
You disagreed with Nike. Strong: the call compares cost, preserves an option and names a trigger.
Your argument
Renegotiate for a 12-month exclusive while qualifying a second factory. This protects supply without funding a brand launch from zero; switch if exclusivity is refused by 30 June.
F18
R18
A17
M17
E18
Strong example88 / 100
56 cases, 56 real companies. New case every week.
CostcoNintendoRyanairNetflixNovo NordiskIntelRolls-RoyceConstellation SoftwareKlarnaBloombergBooking.comMcDonald’sTelegramNikeRolexSoftBankPalantirInteractive BrokersSpotifyBraunY CombinatorUnitreeBlackRockASMLBoltSHEINKalshiPolymarketRed BullHiltonCloudflareSEGADysonNokiaHuaweiXiaomiSubstackTSMCGarminPatagoniaOnlyFansPorscheValveStripePDD HoldingsTetherArmn8nOpenAIHermèsRobloxLEGOMrBeastRevolutFigmaNVIDIA
Start with any case
Pick a company, make the call, and keep the argument in your workbook.
Case 42 · Rolex
The economics of saying no.
Demand exceeds supply. Making more could be how the category loses its value.
Play this caseCase 41 · SoftBank
Lose $70B, then make the next call.
The loss is public. The next allocation decision is due now.
Play this caseThink in FRAME.
Most bad calls are confident answers to the wrong question. FRAME is five checks that catch the gap before you commit, backed by methods that do the work.
Focus on what matters
Clarify the question, the goal, and the trade-offs.
Relevant evidence
Use the evidence in front of you. Say what you are ignoring, and why.
Alternatives
Compare two genuinely different paths. Name what each costs.
Manage uncertainty
Say what you do not know. Cap the downside and name the tripwire.
Execute and learn
Commit, then decide in advance what would make you stop or revise.
Eighteen methods in all, each taught when a decision needs it.
Make decision yourself.
Each case contains 5–7 questions. Every question addresses a dilemma, a complex context, or potential consequences.
- 01
Read the case.
Get the facts and constraints available when the company faced the fork.
- 02
Take a position.
Choose what you would do using the information available at the decision point.
- 03
Defend the call.
Use evidence, compare an alternative and say what would change your mind.
- 04
See the score.
Get five dimension scores, then compare your reasoning with the outcome.
A score you can defend.
Five FRAME dimensions, twenty points each. Completion earns nothing, and matching the company earns nothing by itself.
Example judgement rating
82/100Illustrative profile · 19 rated casesF · Focus17
R · Evidence16
A · Alternatives14
M · Uncertainty18
E · Commitment17
Weakest dimension in this example:Alternatives. The memo defends one option without comparing a second. See how inversion fixes that
Every score shows its evidence. Every argument stays in your workbook.
Read the full scoring rubricHigh-quality case from Business Case Weekly
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CompaniesAMDGoogleValeNorsk HydroGlovoYandexProtivitiH&R BlockMAPFREUniversitiesGeorgia TechBrownBard CollegeWebster UniversityUniversidad del DesarrolloEAFITBucharest ASEPUCPUniversidad ExternadoUSFQUDLAUniversidad MarianaUniversity of LahoreForman Christian CollegeINTIPutra Business SchoolRamkhamhaengUniversity of KabiangaReader domains · not affiliations
Shareable credential.
Your rating, completed cases and the arguments that earned them live behind one public, verifiable link.
Open your case logdecidenda · business judgement
Your Name
82/ 100 · illustrative rating
19 cases closed and defended on the published FRAME rubric.
Example case log · updated as you practiseWritten arguments attached as evidence
Public verification link after eligibility
Bring FRAME into the room.
Choose one short case session, or launch a prepared learning programme for a new cohort.
30–90 minutes
Solve one case together.
Share one invitation. Everyone answers before seeing the room. The host decides when to stop and reveal.
Create a case room- 01Choose a case
- 02Share the public link
- 03Everyone commits first
- 04Reveal the team’s choices
3–8 weeks
Run a programme for a cohort.
Compose the existing FRAME course and company cases into one path with invitations, reminders and a privacy-safe cohort report.
Preview the programme- 01Choose 3, 6 or 8 weeks
- 02Add the cohort
- 03Run the weekly FRAME loop
- 04Review cohort movement
Personal + team access stays free forever when you register before your founding offer ends.
See free founding accessNow argue with CEO.
Pick a company you know.
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