Focus
Name the real decision, the objective, the boundary, and the time horizon.
0–20How to play a Case.
How to win?
Work through a real company decision. Defend it with evidence, compare credible alternatives, and show what would change your mind.
Feedback is advice, not a gate
Nike’s supplier decision
Case 43 · Nike · decision point
One supplier makes all current product
That supplier is looking for another US distributor
A replacement would trade speed for control
Your memo
Launch our own brand with a capped first order from a second factory: a supplier looking for another distributor can take the business overnight. Stop if sales cannot fund the next order.
Five-dimension reviewSee the gaps →
3moves in every case
5rating dimensions
20points per dimension
A case is a decision, not a reading test.
You are not trying to guess the historical answer. You are building a call that could survive a serious challenge with the information available at the time.
- 01
Read the evidence
Understand the decision, constraints and facts that materially affect it.
- 02
Write the call
Choose a position and defend it in a short decision memo.
- 03
Review the reasoning
Compare with history and use the five-dimension review to improve the next draft.
Five dimensions. Twenty points each.
The reviewer sees the case up to the question, the question and your memo. It scores the reasoning visible there, not the probability that the decision succeeds in the real world.
Relevant evidence
Use decision-relevant facts from the case and separate them from assumptions.
0–20Alternatives
Test genuinely different options and name the trade-off, stakeholders, and opportunity cost.
0–20Manage uncertainty
Name what could break, what is reversible, and the evidence that would change your mind.
0–20Execute and learn
Choose, answer the strongest opposition, and name the next move or learning loop.
0–20Three moves make a memo harder to break.
Use them as a pre-flight check, not a formula. A phrase on the page earns nothing unless the reasoning behind it is real.
20 words is the review floor · length itself earns nothing
Use a fact that matters
Cite the number, date, or event that actually changes the recommendation.
Put a real alternative on the table
A different date is not a different strategy. Compare another credible future.
Name the price
Say what you give up, who carries the cost, and what you get in exchange.
Every dimension uses the same scale.
A score is a position on a published scale, not a reaction to effort or writing style.
0–4Absent, off-topic, or contradicted by the case.
5–8Asserted but largely unsupported.
9–12Useful partial reasoning with a material gap.
13–16Clear, specific, and grounded in the case.
17–20Decision-ready, specific, and resilient to a strong challenge.
What is never scored
- Matching the choice the company eventually made
- Writing a longer or more polished answer
- Naming a framework without using it
- Agreeing with the case author or AI reviewer